Discover Card - Anthem - (2008) :60 (USA)

Black Iris says "Long form spots are always a welcome challenge for us," said composer Cam DiNunzio. Martin started out with a :60 spot which gave the Black Iris team some room to stretch their legs a bit more than usual. "It gave us the space to explore larger themes within the time frame, and the direction from the agency called for multiple levels and breaks with a final surge, which mirrors closely our songwriting endeavors outside spot work." The reference track was much more minimal than what the client ended up going with, but the increased layers were no issue for the team. "You know, a lot of us grew up worshipping bands like Fugazi, and we've always been fans of Godspeed and Mogwai, so the concepts of tension and release through added textures are totally familiar. We definitely relish any chance to get back to banging on the guitars."

Client: Discover Card
Spots Title: Anthem :60
Air Date: August 2008

Agency: The Martin Agency
Partner/EVP/CD: Hal Tench
Sr. CW: David Muhlenfeld
VP/Associate CD: Kevin Ragland
Partner/Senior VP/Group Planning Director: Matt Williams
SVP/Management Supervisor: Chris Mumford
Project Manager: Danielle Cin
Broadcast Producer: Jenny Hollowell
Assistant Producer: Rebecca Gricus

Prod Company: Anonymous Content
Director: Christian Loubek
DP: Stephen McGeehee
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Jennifer Barrons

Editorial: MacKenzie Cutler, NY
Editor: Gavin Cutler
Assistant Editor: Erik Laroi

Telecine: Company 3
Colorist: Tim Masick

Visual Effects Company: King & Country, Santa Monica, CA

Music: Black Iris, NY, LA, VA
Composer: Cam DiNunzio

Audio Post/Sound Design: POP Sound, Santa Monica, CA
Sound Designer/Engineer/Mixer: Peter Rincon

Anonymous Adgrunt's picture
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.