To promote its ultra fast 4G network, telecom company DNA threw down a challenge to kite surfer Juuso Tilaéus, to see if he could cross the Gulf Of Finland in the fastest time.
The Gulf Of Finland, by the way is cold as all get out. Tilaéus for his part, kite-surfed 80km from the Estonian city of Tallinn to Helsinki in just over two hours. That's a full sixty minutes faster than the previous record.
Of course now with the frostbite he can't hold a mobile phone so it's a sad irony. I kid! Juuso is fine and so is DNA's 4G network.
Agency: hasan & partners
CD: Mikael Nemeschansky