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Domclick - The King and his fortress (2020) :30 (Russia)

Leo Burnett Moscow (part of the Publicis Groupe Russia) and service for searching and selling real estate DomClick* have launched a new campaign.
In Russian they say “My home is my fortress”, much like the English idiom "my home is my castle". But it really is a fortress, the purchase of real estate is one of the biggest events in the life of the average Russian citizen. Finding your first “fortress” is a very complex and long process, every action needs to be coordinated with the whole family like arranging views, making calculations and so on.  In this new commercial, DomClick exaggerated the house-buying process showing a King finding his fortress, but then being unsure on what to do next. 

The client: DomClick

Nikolay Kostuchenko - Managing director 

Yuriy Nikolaev – Chief Product officer 

Nikita Samarin – Marketing director 

Kirill Astashkin – Executive director 

Anna Tylskaya – Brand manager 

Ivan Egorochkin – Art director 


Creative agency: Leo Burnett Moscow 

Pryamilov Ilya – Creative director 

Starikova Tatiana – Art director 

Pavlyukevich Kir – Copywriter 

Kazennova Irina – Group account director 

Orlova Tatiana – Account manager 

Vasiliev Aleksey – Producer 


Production: Film Service 

Director – Smolin Ilya 

DOP – Aleksey Kupriaynov 

Composer – Maks Kuznichenokv 

Executive producer – Vika Kruglyakova 

General Producer- Katya Getta


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