Don't drink and Drive - the 73,000 Bar Tab (2010) Brazil

How do you make people think twice about driving drunk when they dont think its a big deal? You make it a big deal. Bar Aurora and Boteco Ferraz added the real costs of drunk driving to peoples bar tabs, speaking to them in the moment right before they decided whether to drink and drive or not. First they got pissed, then they got the message.

Production: Hungry Man
ad agency: Ogilvy São Paulo

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Dabitch's picture

This is brilliant.

fairuse's picture

Chill bumps - the times I rode a motorcycle after a hard night checking IDs and the few [count again?] free drinks.