YWCA - Don’t get bought off (Laisse-toi pas acheter) (2019) case study (Canada)

This is a case study of an Instagram campaign that was aimed at preventing sexual exploitation recruitment amongst young women on Instagram. The stunt was a huge success in Quebec. As an aside, I love the Quebec English accent, it's delightful. 

Ad agency: DDB Montréal, Canada

 

Adland is supported by your donations alone. You can help us out by donating via Donately or Paypal, tip us at Liberapay.

Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.