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Don't Speed Ambient PSA - "Bars"

From Saatchi & Saatchi, Sydney, Australia comes this ambient pedestrian crossing with a message - speed and you'll end up behind bars.
Link to larger image of the zebra crossing

Steve Back (Executive Creative Director)
Vince Lagana (Art Director)
Steven Jackson (Copywriter)
Jeremy De Villiers (Producer)

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Neo's picture

Finally an ambient ad that makes perfect sense. I love that blue car in the background.

alex's picture

Sigh. Australia. Ambient.

Dabitch's picture

?

alex's picture

Referring to the recent litter-bins ambient, that was also Australian. I'm tired of them. Sorry for being obscure - I'm three days into pitch work and my brain has melted.