Doritos ups the ante - you could win one million dollars if your commercial crashes the superbowl.

It's time again for the Doritos crash the superbowl competition where Doritos hands over their Super-bowl commercial air time to the by popular vote winning film. All budding film makers take note, classic funny unexpected twists wins. Just look at Mousetrap created by Billy Federighi which aired during the 2008 Super Bowl XLII. This year you will not only have a chance to get your work aired, but if its voted top ad of the bowl you score a cool cold one million dollars as well. $1 Million! Hey, this should be cake seeing as fart joke Bud ads tend to score high on that ad meter. ;)

This year’s Doritos “Crash the Super Bowl” contest will:
  • Air one fan’s self-made Doritos ad during the most-watched football game of the year
  • Give that talented winner a $1 million cash prize if their amateur commercial takes down “the big guys” and becomes the first-ever consumer-generated content commercial to claim the No. 1 ranking in USA TODAY's annual Ad Meter
    “We’ve always believed our fans have the talent and passion to compete at the highest level, and we are putting $1 million on the table to demonstrate our confidence and also help our winner fulfill their own destiny,” said Ann Mukherjee, group vice president, marketing, Doritos. “Whether it goes toward funding a short film, opening an advertising agency or anything in between, we’re empowering them with an unmatched stage to compete on and a motivation to make it happen.”
    Doritos “Crash the Super Bowl” contest details include:
  • Participants can upload :30 commercials that share their love for Doritos tortilla chips to from October 3, 2008 to November 16, 2008 to be considered for the coveted Super Bowl spot
  • Five finalists’ ads will be announced in January 2009
  • It then will be up to fans to vote for their favorite ad online and determine the winning Doritos spot to air during the Super Bowl XLIII broadcast on February 1, 2009 on NBC
  • Each of the five finalists will win $25,000 and a trip to Tampa Bay, Florida to attend Super Bowl XLIII in a private luxury suite at the game, where they will tune in to learn for the first time which ad won when it airs for a worldwide audience
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