Dos Equis "Most Interesting Fan part 2" (2017) :30 (USA)

The Most Interesting Man is making a statue for the most interesting fan-of college football. Rob Riggle is aiming for his shot at being the most interesting fan and badgers the Most Interesting Man while he makes said statue. Hilarity ensues. Kind of.
Look there's nothing wrong with Rob Riggle. He's funny. It's just that the tone shift in this campaign is awkward. Like they shoved some Bud Light bro-humor into a long-running campaign that, even with a change of actor has remained was more dry and ironic. Maybe Dos Equis thinks it will increase their market share, by going after sports fans, and maybe with the promise of a giant statue that will happen. What is more likely to happen is that they've diluted what the brand is supposed to stand for, which will confuse consumers, too.

Client: Heineken USA (Dos Equis Brand)
Heineken USA CMO: Nuno Teles
VP, Marketing Dos Equis: Andrew Katz
Sr. Brand Director Dos Equis: Karla Flores
Brand Manager Dos Equis: Hannah Dray
Manager, External Corp. Communications: Kierstin Crane
Assistant General Counsel: Jax Russo Curtin
Creative Agency: Red Urban New York
CCO: Icaro Doria
CD/CW: Avinash Baliga
CD/AD: Paulo Junger
Senior Copywriter: Caroline Monday
Senior Art Director: Cassondra Bazelow
Head of Production: Ed Zazzera
Senior Producer: Amanda Van Caneghem
Managing Director: Michael Collins
Account Director: Emilio Rosas
General Counsel: Sandra Lieb
Production Co: Smith & Jones
Director: Ulf Johansson
Exec. Producer: Philippa Smith
DP: Andrzej Sekula
Production Designer: Bruce McCloskey
Line Producer: Justine Madero
Editorial: Final Cut
Editor: Rick Russell
Executive Producer: Sarah Roebuck
Senior Producer: Penny Ensley
Producer: Lena Lobel
Assistant Editor: Geoff Hastings
2nd Assistant for Loading: Brandon Iben
Audio Company: Significant Others
Lead Mixer/Sound Designer: T. Terressa Tate
Mixer/Sound Designer: Marc Healy
Sound Assist: Chas Langston
Audio Producer: Kyra Hendricks
Music: Beacon Street Studios
Composers: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Finishing: Smoke & Mirrors
Executive Producer: Steve Intrabartola
Producer: Krystle Timm
Flame: Dino Tsaousis
Colorist: Evan Kultangwatana

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John Lewis's picture

You"re joking right? It takes that many people to come up with a crappy story like this! WOOWWW!