Downy Ultra - Lavadero ( Laundry - (2009) :30 (USA) Eng. Sub.

I have no idea what they're saying but watching a man sniff another guys underwear had me laughing out loud anyway. Scratch that, we now have a subtitled version, Thank you Alysha!

The spots in this campaign were created by full-service Hispanic marketing communications agency, Wing. In an effort to bring Downy Ultra’s long-lasting scent properties to life, Wing developed and created a funny :30 spot, “Lavadero” or “Laundry” starring two Latino men in a laundromat. What takes place shows that Latino men buy Downy too, and can appreciate a lasting scent experience! The spots began airing last week on Telemundo, LATV and KMPX (Dallas).

Chief Creative Officer:  Gustavo Asman           
Associate Creative Director: John Castrillón
Producer :  Nadina Steimberg   
Account Director : Ana Franco

Account Executive : Verónica Paz

Head of Strategy : Lee Maicon

Associate Strategy Director : Mari Provi Florez

Production Company : America Filmworks                                    
Director : Sebastián Orgambide            
Director of Photography : Alejandro Giuliani                                                
Executive producer : Marcia Jaes            
Line Producer : Mariano Antonietti                                                                                    
Editing House : Red Car                                                
Editor : Juan Pablo Cadaveira                        
Producer : Francess Tom-Sahr                                                                                                                        
Sound Design : Mixology Lab                                    
Sound designer : Luis F. Herrera                                                            
Audio Mix : Mixology Lab                                                            
Mixer : Luis F. Herrera         

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