“Kevin's Bet” is scheduled to run in the first quarter of SBLVII, promoting a free Super Bowl bet in the states where allowed. Set up like a house party at Kevin's place, the ad is littered with celebrity name and puns. David Ortiz says Kevin will be betting on the short odds to Emmit Smith. Julius Erving and Ludacris gossip, while the Undertaker sneaks up on Kevin. Tony Hawk seems to not be on the shortlist and is having trouble with the bouncer. He shouldn't have bothered to fly in. Sorry. Puns are contagious.
Ad agency: Hartbeat