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The Dragon and the beer - Golden Fire, unconventionally strong Heineken

Ninjamarketing shows off a dragon of a launch for Heineken.

They had a giant Dragon egg sculpture in the centre of Turin, did guerrilla with giant dragon teeth strewed over the city, "did wild posting, static cling, ext, a viral web spot (more than 500.000 views in one month), a 3D navigation website (www.goldenfire.it) and more than 100 events in pubs with ambient adv in toilets and other weird stuff is the core of the unconventional marketing campaign made by the Ninjas."

Personally, I think the egg sculpture was the coolest.

Ad agency: Ninjamarketing

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