Drive Agency for St. Louis Symphony

While guerilla marketing is usually associated with hip, edgy brands, the St. Louis Symphony and Drive Agency are out to change that perception. Using massive stencils and some spray chalk, crosswalks all over the city were transformed into sheet music to promote upcoming concerts and attract a new, younger demographic.

Drive Agency is a full-service advertising agency in downtown St. Louis, MO, specializing in non-traditional advertising. At night, it's St. Louis' only commission-free art gallery that supports local and national artists.

Drive Agency

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Dabitch's picture

I dig it.

Hey, anyone (but me) remember the days when chalk paint ads got IBM into trouble and a 500 USD fine? We've come a long way baby. :)

kidsleepy's picture

depending on what part of the country you are, it's still a no-no to mess with the crosswalk signs. i had a mess-with-crosswalk idea die for that same reason. dagummit.

but from the photos, drive didn't do that but created their own so i guess it's kosher.

Dabitch's picture

Yeah, we have similar laws in place here. I guess they don't have them in Italy though where Settimane dell'Architettura e del Design did ads on the actual Zebra crossing by changing the plain white to funky patterns.