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Drive Agency for St. Louis Symphony

While guerilla marketing is usually associated with hip, edgy brands, the St. Louis Symphony and Drive Agency are out to change that perception. Using massive stencils and some spray chalk, crosswalks all over the city were transformed into sheet music to promote upcoming concerts and attract a new, younger demographic.

Drive Agency is a full-service advertising agency in downtown St. Louis, MO, specializing in non-traditional advertising. At night, it's St. Louis' only commission-free art gallery that supports local and national artists.

Drive Agency

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Anonymous Adgrunt's picture
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Dabitch's picture

I dig it.

Hey, anyone (but me) remember the days when chalk paint ads got IBM into trouble and a 500 USD fine? We've come a long way baby. :)

kidsleepy's picture

depending on what part of the country you are, it's still a no-no to mess with the crosswalk signs. i had a mess-with-crosswalk idea die for that same reason. dagummit.

but from the photos, drive didn't do that but created their own so i guess it's kosher.

Dabitch's picture

Yeah, we have similar laws in place here. I guess they don't have them in Italy though where Settimane dell'Architettura e del Design did ads on the actual Zebra crossing by changing the plain white to funky patterns.