Error message

Dulux – Weather - (2012) :60

Stop motion house-painting awesomeness? No, it only looks like it is, but it's quite well done.

In this spot for Dulux paint, The Sweet Shop director Melanie Bridge takes her signature style in a new direction by blending the fantastic with the real. Embarking on what seems like a stop motion house painting adventure, Melanie creates a fun spot that blurs the lines between handcrafted animation and quirky computer animation.

“The key thing that we always had to ask ourselves was whether it was believable that it had been created for real,” said Melanie. “We wanted it to look like the couple had actually painted and stop framed he animation on their house themselves.”

Agency: Clemenger BBDO, Wellington
Client: Dulux
Art Director: Brigid Alkema
Copywriter: Mitch Alison
Producer: Martin Gray

Production Company: The Sweet Shop
Director: Melanie Bridge
Producer: Cindy Kavanagh
DOP: Ian McCarroll
VFX Supervisor: Glen Atkin
Post Production: Digi Post

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 700 KB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.