//** * * */

Dunkin' Donuts - Penguin Does Cool Tricks On Skis (2011) :41 (USA)

Dunkin' Donuts wanted to create awareness around the fact that their Iced Coffee is a perfect way to get a boost, even in the winter. Studiocom created a web-only video strategy to reach a younger demographic that reinforced this idea. And, what says energy in the winter better than a penguin? A guy in a penguin suit! A series of videos will be launched over the next few weeks and be promoted through Dunkin' Donuts social channels, YouTube, Twitter and Facebook.

Client: Dunkin' Donuts

Agency: Studiocom
Group Creative Director: John Gonnella
ACD/Copywriter: Jane Goldman
Art Director: Raquel Jácome
Account Director: Kelly Rogers
Project Manager: Molly Sherman, Amber Ayer, Julie Casso

Production Company: Element Productions
Executive Producer: Eran Lobel
Director: Marc Colucci
Producer: Meriden D'Arcy
Offline Editor: Kat Baker
Online Editor: Christopher Santo

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.