Dunlopillo "Listen to your mattress" (2015) 1:30 (Malaysia)

Geometry Global and Dunlopillo mattresses want you to bone a lot more than you are. So to help encourage your boning, they created a mattress with special sensors in it that would detect when your level of boning activity dropped off. And then the mattress would send you text messages with suggestions on how to rekindle that fire so you could bone more. Becuase Dunlopillo is one kinky mattress.

Client: Dunlopillo
Agency: Geometry Global Malaysia
Mehdi Lamloum: Executive Creative Director
Suffian Rahman: Creative Group Head
Pravin Sutar: Creative Group Head
Kimberley Yap: Senior Copywriter
Chui Tuck Loong: Senior Art Director
Wendy Chiu: Head of Design
Lam Shi Yah: Senior Designer
Tommy Voon: 3D Designer
Choong Jia Jun: Junior Designer
Eunice Koe: Copywriter
Chin Ling Yeo: Creative Technology Interface
Jason Lee: Senior Programmer
Chin Hwai Hwe: Strategic Planner
Anne Oh: Group Account Director
Thian Zen Yee: Senior Account Executive
Beh Zhi Lin: Account Executive
Production: Cake Experiential Communications Malaysia
Andy Ong: Chief Experiential Officer
Andrew Tan: Digital Producer
Samuel Chew: Digital Manager

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Dabitch's picture

Well, Dunlopillo just wants more mattress customers. They're actually expanding the market (among other things).