E-Trade will pain us with that talking baby once again during Super Bowl XLIII.


You can not escape the E*trade talking baby. He was a bit of a divider last year, with people either hating him or loving him, but mostly hating. Well, that hep little computer-using baby has gone all out and even has a twitter account these days. Because we really need to follow advertising characters when we're having a hard enough time keeping up with real people. I have a treat for you, since you know you want to - be you a fan or a hater of the talking baby - check out the out takes from their new Super Bowl commercial inside. Talking baby out takes. Sure, why not. Just play along.

Adweek spoke to E*trade's CMO Nick Utton and quote him as saying:

"Let's be realistic, the market is in the worst state right now. Customer sentiment went to an all-time low in September. And more than ever [they're] looking for a solution.
We're being very cautious of the tonality of the message, and we want to be front and center with consumers"

And last years 2008 Super Bowl XLII commercials from E-trade featuring the talking baby are naturally here in the archive. Check 'em.
Etrade - Baby trader & clown - (2008) : 30 (USA)


Etrade - Baby trader - (2008) : 30 (USA)

AnonymousCoward's picture
mikkelmarius's picture

Oh suck it. It's funny.

Dabitch's picture

He's a divider, I'm telling you! People really either laugh at it or just hate it. I'm on the fence, half laughing half not. But I'm a Gemini so that makes total sense. ;P

backwrite's picture

It IS funny, and I've always loved the baby. But as I've said before, I also think "sophomoric" is a compliment.

Neaner's picture

There is something very disturbing about a baby checking out his friends mother's ass.

Which is why it's so funny.