You thought that we were done with the "Sorry I'm late" styled adverts by now, right? You should know better, of course we're not! Here's a timely example for Earth Hour. They call it "the first video controlled by a light switch" because you can switch the lights on and off, which is a pretty neat use of the extra features of youtube. For extra cool, they set it up so that you can watch it at the myearthhour.com/lightsoff
site, which would then react to your home lights with some nifty java I presume.
For extra uncool, earth hour usa forgot to take control over their whole domain and some linkspammy page greets you. Oooops.
It still looks like "Sorry I'm late", either way.
To refresh your memory, here's "Sorry I'm Late".
Blink presents - Sorry I'm late - (2007) 3:11 (UK)
More:
JWT Tunisias ad copies Thomas Manosky's "Sorry I'm Late". Badland.
Related: Inevitable Creative Outcomes, vs Lazy, vs creative theft - where is the line?
When is a copy inspired, when is it illegal, and how to tell your clients to stop having demo-love
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