eightytwenty uses Tinder to highlight sex trafficking

The Immigrant Council and Dublin based digital/experiential agency eightytwenty used Tinder to create awareness for the Immigrant Council of Ireland about sex trafficking and prostitution.

Sex trafficking is an incredibly profitable crime, but most people aren't aware that it goes on in their own communities. The Immigrant Council of Ireland's awareness campaign is one more step towards shedding light on this very serious problem. While you can swap left or right, someone forced into prostitution has no option. I'm glad they ended on an actual call to action, too. It's one thing to use this media in order to shock people, and make them think. By adding the website and call to action, they're actually letting me know I can do something about it, which makes this a really great use of contextual media and effective, too.

Client: Immigrant Council of Ireland
Agency: eightytwenty

Anonymous Adgrunt's picture
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.

Adland is supported by your donations alone. You can help us out by donating via the Paypal link here, Liberapay,  or by buying our limited edition sneakers.  Feel free to use our amazon affiliate link here to buy yourself an ad book.