Tel Aviv ad agency Mccann and EL AL realized that Israelis have a contraction in common - they like to travel on New Year, and they want to spend it with their family. Presto, the world's longest Instagram family table was born as Israelis who went abroad are encouraged to share a photo at the table with everyone... Another simple idea relying on Instagram which seems to be Israelis favourite pass time.
And now I have Dog days are over playing in my head...
Advertised brand: EL AL
Advert title: EL AL's Neverending Table
Advertising Agency : Mccann Tel Aviv
Agency website: http://www.mccann.co.il/
CEO, McCann Digital: Maor Chen
Copywriter: Royi Rokah
Creative Director: Dan Kashani
VP Clients: Adva Rogalin
Digital Media Expert: Asaf Avinery
Social Media Team Leader & Head of McImpact: Shani Wolf
Online Marketing Director: Yuli Dasiatnikov
Account Manager: Ola Mysh, Dina Zalberg, Amit Margalit
Account Supervisor: Guy Barak