El Tesoro - Fermentation/Jimadores/Tahona (2008) Print (USA)

El Tesoro tequila considers itself one of the last truly authentic tequilas because it is crafted completely by hand using the same traditional methods that were used back in 1937. This print campaign via Publicis Mid America, Dallas, shows how this process hasn't changed in over 70 years by using vintage photographs of workers in 1937 working in the same manner as their modern day counterparts.

Client - Jim Beam Brands
Brand - El Tesoro Tequila
Executive Creative Director / Copywriter - Shon Rathbone
Group Creative Director / Art Director - Eric Moncaleano
Photographer - Donna Baker
Production Company - SEE Pictures
Executive Producer - Donna Baker
Print Producer - Brad Robinson
PrePress - Schawk

AnonymousCoward's picture
cartoonconn's picture

looks a lot like that nature conservancy campaign from a few years back.