//** * * */

Ellen Von Unwerth photograph Kate Beckinsale and Zooey Deschanel for Absolut

Ellen Von Unwerth has photographed actresses Kate Beckinsale and Zooey Deschanel as specific Vodka drinks for Absolut. We have Mary in the mirror, a Barbarella retake for Cosmo, a twisted pop art image for "twist", and finally Beckinsale as the 50-foot woman in "Crush".

With the tagline, ‘Every Drink is an Exceptional Experience,’ the new ads are a tribute to those drinks that changed the playing field within the cocktail community and continue to have relevance among today’s vodka connoisseurs.  The initiative underlines that every cocktail starts with a story – from the legendary lore of the Bloody Mary’s creation at Harry’s Bar in Paris to the legions of female fans of the otherworldly Cosmopolitan. “As the next iteration in the campaign, ‘Drinks’ is a witty interpretation of classic cocktails that pay homage to ABSOLUT VODKA’s legacy as a truly iconic spirits brand and the key ingredient in making these drinks an exceptional experience for consumers and bartenders,” says Tim Murphy, ABSOLUT Vice President of Marketing.  “No other vodka has as much longevity within both the cocktail and creative worlds, and “Drinks” is the culmination of our 30 years of bringing collaborations to life, while showcasing the drinks that made the brand a back bar staple.”

CHIEF CREATIVE OFFICE MARK FIGLIULO
CREATIVE DIRECTOR ROB BAIRD
ACD / ART DIRECTOR KRIS WIXOM, HOJ JOMEHRI,
THIAGO ZANATO
ACD / COPYWRITER ALISA SENGEL WIXOM
EXECUTIVE PRODUCER MATT BIJARCHI
DIR ART PRODUCTION TERESA RAD

TALENT :-

KATE BECKINSALE
ZOOEY DESCHANEL

PHOTOGRAPHY :-

PHOTOGRAPHER ELLEN VON UNWERTH
PRODUCTION DESIGNER KRISTEN VALLOW
WARDROBE STYLISTS NICOLA FORMICHETTI, KATE YOUNG
HAIR STYLIST JIMMY PAUL
MAKE UP ARTISTS JAMES KALIARDOS, VASILIOS TANIS
PRODUCTION MOO STUDIOS

POST PRODUCTION :-

BEAUTY RETOUCHING BOX STUDIOS
RETOUCHING / POST-PRODUCTION E-GRAPHICS

Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.