Come october 2nd, Ericssons new campaign will launch, the message: "The Mobile Internet revolution. It's an everyday thing" is going to appear everywhere - TV, radio, billboards, newspapers, the Internet - making it Ericsson's largest ever advertising campaign.
In a message sent to Ericsson employees, Kurt Hellström and Torbjörn Nilsson, president and vice president respectivly share their vision of the future:
"In a few years from now the Mobile Internet will play an important role in your daily life. Just as the telephone was a revolution, so will the Mobile Internet be. And just like the telephone, it will become an everyday tool, used to make life easier and to give you more time to do what you find important. We want the Mobile Internet to be available to all, anywhere and anytime. This is Ericsson's vision of the Mobile Internet. "Just like their last campaign - "Make yourself heard" there is absolutley nothing wrong with their "vision", nothing wrong with the thought - but one wonders how the campaign will look. "Make yourself heard" was a flat campaign based on a sound strategy - a strategy that could have been far more creative in it's execution. Will "The Mobile Internet revolution. It's an everyday thing" be equally bland? Keep your eyes peeled in October for the answer... ;)