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Etsy joins the Christmas ad fray with a campaign called "Gift like you mean it". This line is very adaptable to the many one-of-a-kind personal handmade items that Etsy store hosts offer, so I think it works really well.
This ad tells the story of "Nana" and her husband, who can't see their grandchildren this Christmas, and you can tell by the grandmother's lonely decorating that this is silently breaking her heart.
On Christmas morning, however, she receives a very personal gift from her grandson.