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Extra gum is putting a new twist on "last an extra-long time", as that is what covid lockdowns and self-quarantine has felt like for most of us.
In this spot the radio announces that "we can see people again", and an ungroomed man rejoices as he rushes outside. People everywhere try to squeeze into their clothes, dust off their cars and rally to the office, to the city, to the parks, to meet other people! Céline Dion's "It's all coming back to me now" is playing, as we see people barely dressed sharing celebratory hugs in city parks, which eventually turns into a giant kissing session.
Ah yes, it's all coming back to us now.
The advert ends with #GetYoungDingBack. Your ding is that extra fresh breath, but please don't forget all other aspects of grooming. Pajama pants aren't suitable for office wear.
Ad agency: BBDO