The Super Bowl last week - of both football and advertising - always generates a lot of attention and discussion. Following the game, the violence depicted in many commercials - and resulting injuries - was a much publicized and talked about theme. As one of the Massachusetts' leading health insurance companies, Fallon Community Health Plan thought it only appropriate to comment on the issue from the perspective of a health insurance provider. So in less than 24 hours, our team created a response ad, attached. Due to the nature of the response, the ad will run ONLY during this Sunday's Pro Bowl broadcast on NBC. We've purchased several spots during the game for our client to make this statement.
Quote from Jim Garaventi, Mechanica Creative Director:
"After the Super Bowl, so much of what was talked about was all the different injuries depicted in the commercials. As a health care provider, It only seemed appropriate for Fallon Community Health Plan to weigh in on that discussion. And with the Pro Bowl being played just one week later, there couldn't have been a more opportune time to for FCHP to share their sentiment."
Client: Fallon Community Health Plan
Creative Director/Writer: Jim Garaventi
Brand Director: Arabella Plum
Contact Strategy Director: Micah Donahue
Producer: Alyson Singer
Production: Peter Barstis/Edit Bar
Running: This Sunday Feb 8th ONLY during Pro Bowl