Family Orthodontics launched its first-ever TV commercial, in partnership with full-service agency Chemistry, as a fun way to highlight the organization’s offerings. The commercial launched for TV and radio in Virginia and South Carolina, and will expand further in the coming months. The three spots will run on TV, radio, and social media.
Focusing on young love, this spot features how braces are a rite of passage, but with a clever twist: a boyfriend is proposing his girlfriend get special colors for football season.
Creative Director: Chris Breen
Art Director: Adam Millman
Copywriter: Lauren Glynn
Account Director: Jen McElroy
Production Company: MEDIA TEAM
Director: Tim Reis
Assistant Director: Jenna Kanell
Director of Photography: John Manfredi
Gaffer: Michael Bremer
Sound Mixer: Paul Katzman
Production Assistant: Max Yoder
Production Assistant: Scott Conley
Makeup Artist: Jenny Nesvetailova