Ubisoft released the European ad for Far Cry Primal today and... It's pretty good. A very simple way of explaining the game whilst still being entertaining, the crowning moment is when the man looks down on his bone and says "Seriously...?", but then attacks anyway. What else was he going to do? Instincts are your greatest weapon in this game.
Far Cry Primal will be available on PlayStation 4, XBOX One, coming out the 23rd of February 2016. PC release on March 2016.