Fashion IZ Freedom

Toronto-based creative agency The Garden rebranded IZ – a company dedicated to the creation of sophisticated and functional clothing for people using wheelchairs, founded by renowned designer Izzy Camilleri. Moving away from traditional retail, Garden placed IZ in the cause marketing arena, with an initiative called Access10. For every product sold, IZ will give 10% of the total gross sales towards projects that help increase accessibility. IZ is partnering with organizations like Stop Gap to help mobilize teams to build brightly colored ramps in communities across North America. Moreover, if you order a special "Fashion IZ Freedom" t-shirt 100% of those proceeds will go towards building ramps in communities across North America.

T-short owners are of course, encouraged to tag them with @IZadaptive and #FashionIZFreedom.

The Garden also created a new IZ logo and identity from packaging to storefront internal and external including business cards as well as a new e-commerce site

If you want to check out the tshirts, go to their site or #FashionIZFreedom on their insta.

Client: IZ
Agency: The Garden

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