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Sky TV has announced that they will charge customers £5 if they fast forward through the adverts. Sky confirmed this controversial update late last year, with it arriving to certain televisions on November 29 this year. The change means that an extra £5 will be added to bills for fast forwarding live channels such as ITV, Sky Atlantic, Sky Max, Channel 4, Channel 5 and MTV.
If you recently purchased Sky Glass TV you are safe from a bill hike for 18 months, as the ability to skip ad breaks will be free for the entirety of your minimum contract term.
But, if you purchase a Sky Glass telly or the new Stream box after today, you will need to add the "Ad Skipping Add On pack" to your subscription if you want to fast forward through those commercials.
Sky explained further: "With the Ad Skipping Add On, you'll be able to fast forward through adverts when using Live Pause, Restart, Playlist or Sky On Demand. You can also fast forward adverts from within ITVX, STV Player and All4 TV apps.
"The Ad Skipping Add On doesn't mean that you won't see any adverts. It allows the ability to fast forward through the ads using the relevant remote control buttons and on screen menu for what you're watching. The Ad Skipping Add On doesn't include other apps, like YouTube or Spotify."