DDB Argentina and Fundación Argentina de Transplante Hepático (FATH) have decided to take back the emotional-ad crown from Thailand, and in 90 seconds only, they tell a beautiful story of animal & man loyalty and love. It's an old man and his dog who go about their daily routine, they stop for errands, coffee with friends, walk in the park, watch TV and then one day, the man falls ill. Very ill. The ambulance comes and the faithful dog runs after it as it takes the old man to hospital.
The dog then waits outside the hospital. And waits. And waits. Through rain and shine, day and night. Yes, you know what's happened to the man inside. But did you expect to tear up like that at the end of the ad?
Ad agency: DDB Argentina