Fiat Brazil puts cars before trains

Back in 2006 Andre Kirkelis & Luis Catapano did this crazy stunt for Fiat Palio at Leo Burnett Sao Paulo.

Client: Fiat
Title: Train
Agency: Leo Burnett Sao Paulo
Creative Director: Ruy Lindemberg
Copywriter: Carlos Schleder
Art Director: Andre Kirkelis, Luis Catapano
year: 2006
country: Brazil

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Dabitch's picture

Looks like that wee car is gonna get crushed. I wonder how people at stations reacted. The two in the photo don't seem too surprised.