Fiat Smells Minty Fresh

To introduce Fiats 2014 500 range and new colors, UK agency Maxus ran Metro London's first ever scented ad. Eau de New Car is a tongue and cheek ad featuring a mint-colored Fiat. When you rub the ink on the ad, it smells like mint. Car as fashion.

Client: Fiat UK
Agency: Maxus

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.