FIFA 15 on EA Access / The Bitter Sweet - (2015) :90 (The Netherlands)

Football is all about emotions, and so Wieden+Kennedy Amsterdam have made a white and dark chocolate bar from Lionel Messi’s tears of joy and tears of despair. It is the bitter-sweet taste of football.

Wieden+Kennedy Amsterdam Creative Director, David Smith, says: “Football is bitter-sweet. One moment you are crying the sweet tears of victory, and the next, you are crying the bitter tears of defeat. So what better way to show the emotion of football than to make a chocolate bar from the tears of Lionel Messi? A man who feels football more than any other man in the world."

ad agency: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath and Eric Quennoy
Creative Director David Smith and Alvaro Sotomayor
Art Director Max Gebhardt
Copywriter Max Arlestig
Head of Broadcast Production Joe Togneri
Broadcast Producer Elissa Singstock
Associate Producers Beau Brouwer, Judd Carraway
Planner Ben Armistead
Group Account Director Kirk Johnsen
Account Director Nick Campion
Account Manager Kerstin Haag
Project Manager Janna Harrington

PRODUCTION COMPANY IMPERIAL WOODPECKER
Director Mark Zibert
Director of Photography Greig Fraser
Producer Matt Wersinger
Executive Producer Doug Halbert

EDITING COMPANY : WHITEHOUSE POST
Editor : Russell Icke

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