Financial Times: Super Bowl blackout is Twitter’s gain

Adland's Dabitch was quoted in the FT Tech blog, where journalist Tim Bradshaw spied on twitter's reaction to the super bowl blackout, and concludes this was twitter gain in real-time marketing.

- Oreo got more than 10,000 retweets and counting for this spontaneous tweet:



— Oreo Cookie (@Oreo) February 4, 2013
Ad industry blog Adland declared: “The @Oreo twitterfeed probably won the super bowl ad chatter tonight.”

.... and they did, didn't they? You can still dunk in the dark was a pivotal moment of realtime marketing history.

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.