Mahahual is one of the most visited Mexican beaches by foreigners each week, receiving approximately 15,000 tourists. Those visitors generate large amounts of garbage. On the other hand, The handicrafts of the Mahahual region (Mayan cultural zone) are one of the most demanded by foreign visitors. In order to decrease the environmental impact of this garbage problem, local artisans created handicrafts with the recycled trash that comes from all over the world to be sold to foreign visitors, who come from all over the world as well. With this garbage recycling, the community addressed one income issue while reducing the environmental impact.
Kind of awesome if you ask me.
Agency: Grey Mexico
ECD: Pedro Egea Barbosa, President & CEO Grey Mexico
Creative Team: Victor Figueroa, General Creative Director Grey Mexico; Luis Fernando Guillen Olague, General Creative Director Grey Mexico; Laura Alcalá, Art Director.
Account Team: Mariana Depina, Account Director Grey Mexico
Digital & Planning Team: Cecilia Legarrea, Planning Director Grey Mexico; Martha Cruz, Planner Grey México
Producer: Alejandro Fernández Solsona, Agency Production Director Grey México
Production House: Maltercio Estudio – Montoya Animation
Directors: Gabriel Egea Barbosa, Director Maltercio Estudio