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Ford 2011 Mustang - "_PG" - (2010) :60 (USA)

Bi-coastal creative production studio Stardust was tapped by ad agency Team Detroit to launch the new Ford 2011 Mustang with a gorgeously cinematic spot for TV and cinema. Stardust’s Jake Banks directed the live-action commercial, titled “_PG.” The spot highlights the 2011 Mustang’s speed, bold lines and fuel efficiency through seductive camera work, motion type and an authentic aesthetic. The :30 version aired Wed., April 28th during American Idol on FOX, while the :60 premiered in cinemas on April 30th.

Client: Ford Mustang
Title: _PG
Length: 60-seconds
Airdate: 4/28 TV; 4/30 cinemas

Agency: Team Detroit, Inc.
EVP, Chief Creative Officer: Toby Barlow
EVP, Group Creative Director: Eric McClellan
Creatives: Adam Hull, Nick Flora, Ron Schlessinger, Arty Tan
Producer: Bob Rashid

Production Company: Stardust / Santa Monica, CA
Director: Jake Banks
Executive Producer: Paul Abatemarco
Head of Production: Josh Libitsky
Line Producer: Paul Ure
Director of Photography: Max Malkin

Design & Animation Company: Stardust / Santa Monica, CA
Post / Editorial Producer: Alex More
Designers: Neil Tsai, Gretchen Nash, Bill Bak, Ling Feng, Juliette Park, Angela Ko
Compositors: Alan Latteri, Chris Howard
Animators: Jason Lowe, Giancarlo Rondani, Joseph Andrade, Kevin Ta, James Yi

Type/Element shoot: Stokes-Kohne Associates Inc.

Editorial Company: Cut + Run
Editor: Frank Effron
Post / Editorial Producer: Alex More

Telecine: New Hat
Colorist: Beau Leon

Music Search Company: Agoraphone
Music Supervisor: Dawn Sutter-Madell & Jasmine Flott
Song: Band of Skulls "Light Of The Morning"

Sound Design & Mix: 740 Sound Design
Executive Producer: Scott Ganary
Sound Designer : Andrew Tracy
Sound Designer : Eddie Kim
Mixer : Mike Franklin

Vehicle Drivers: Brent Fletcher, Kelly Hine

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MercuryStuff's picture

I like it, simple and effective