How do you remind Israeli men that bigger isn't always better? Drawing a parallel with the most famous of short figures, Napoleon Bonaparte, this print work by BBR Saatchi & Saatchi Israel showcases FORD EDGE's new "Eco-Boost" engine.
In actual fact, Napoleon wasn't actually that short - modern historians put his height at about 5"7. Furthermore, at 5"5, daily life 2 inches shorter than Napoleon has crippled me with small-man insecurity and a nagging inferiority complex. Look at that expression of tortured dissatisfaction - how easy to empathise. Look at it again. The thousand-yard stare of a man for whom the world will never be enough.
The common factor here is obvious. Much like a tiny yet sophisticated engine, sometimes small things offer excellent performance.
Agency: BBR Saatchi & Saatchi
Campaign Name: Napoleon
Brand: Ford Edge
CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Becky Malakov
Art Director: Ori Hasson
VP Group Account Head : Hagai Leeran
Supervisor: Alon Goldman
Account Executives: Ori Ben-Dror, Chen Halpern
VP Production: Dorit Gvili
VP Planning: Shai Nissenboim
Strategic Planner: Lora Goichman
Illustrator: Ido Hirshberg
Photoshop Artist: Yaniv Shahar
Traffic: Ronit Doanis