Ford "Presents" (2014) :50 (Brazil)

Well this is a super cute animated spot for Ford Brazil, just in time for the holidays. It isn't you who gets the presents on Christmas. No, the presents themselves look at you as the present. Very nice idea with just the right of emotion without it being too schmaltzy. If I have any critique of the spot it's why did they choose "When you wish upon a star" as the music?

Agency: Blue Hive
Client: Ford Motor Company Ltda.
Product: Primary Brand
Executive Creative Director: Vico Benevides
Creative Director: Rafael Freire e Marcelo Mariano
Creative: Vico Benevides
Planning team: Dorian Dack, Rafael Lavor, Larissa Baccos e Gabriel Cinato
Media team: Ricardo Medeiros. Edera Bonato, Beatriz Guerzoni, Marcela Lanna, Alexandre Mantovani, Douglas Magalhães e Thiago Attini.
Agency Account team: Sergio Silveira, Rodolfo Luz, André Cruz, Rafael Colli, Gabriela Falcade
Client Approval: Oswaldo Ramos, Adriana Carradori, Andrea Colpas, Daniela Rocha, Cesar Caramico e Marcelo Gagliazzo
Projects: Patricia Silvestre, Marcos Richter
Agency Producers: Luana Aghata e Izabel Soares
Production Company: Santa Transmedia
Diretor: Gustavo Gripe
Animation Director : Thiago Steka
Art Director: Eric Pautz
Technic Director: Marcelo Bortoloni
Concept Art:Filipe Capra, Andre Juventil e Marco Furtado (Old Skull)
Composition: Mauricio Oliveira
Pos Production: Aline Sinquin (The Mill)
Production: Marcos Berghahn
Account team : Ana Cecilia Lugris e Laura Rocha
Sound Production Company: Antfood
Sound Production: Pedro Botsaris / Lou Schmidt / Wilson Brown
Account team:Lou Schmidt / Sean McGovern
Locutor: Eduardo Mirabelli

AnonymousCoward's picture