Ford / Run for a cure - My Sister, My Self - (2008) :30 (USA)

89 Editor Duncan Shepherd says: "Breast cancer is a serious subject, and as an editor, you work with the clay you're given. Mark«s (Pellington) footage was in a different league as far as emotional energy was concerned. Call me a sadist, but I want to make people cry if it does some good. And you can«t show "hope" in :30 unless you also show despair."

Client: Ford
Spot Title: My Wife, My Life/My Sister, My Self
Air Date: July 2008

Agency: Team Detroit
CD: Lauren Crane
CD: Linda Meek
Agency Producer: Stephen Palmer

Prod Company: Crossroads
Director: Mark Pellington
DP: Eric Schmidt
EP: Carole Hughes

Editorial: 89 Edit
Editor: Duncan Shepherd
Assistant Editor: Daniel Spencer
EP(s): Bob Cagliero, Gail Butler
Producer: Nicole Keith

Post/Effects: Ring of Fire

Telecine: Rushes
Colorist: Gino Panaro

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