Forevermark - "It's a long journey to become the one" - (2015) :90 (USA)

Oy, this metaphor. Hundreds, nay thousands of men break out from buried deep inside the dirt of earth, then races through the hurdles to become the one. The diamond in the rough has managed to survive the selection process that makes him the only one to arrive to the woman he was destined for. Oh and he is a diamond, not an actual man. I get it, not impressed, but I'm a right hand bling ring kind of girl. For the wedding ring romantics this probably works well.

Agency: J. Walter Thompson Italy
Chief Creative Officer: Enrico Dorizza
Direttore creativo Associato: Nicoletta Cernuto
Art director: Francesco Basile
Copywriter: Cristiano Nardò
Tv Producer: Marijana Vukomanovic
Account Dept: Giulia Profili/Valentina Salice/Dania Bianuni
Production Company: Mercurio Cinematografica
Executive Producer: Francesco Pistorio
Producer: Alessandro Cavriani/Beatrice Pepe
Director: Rob Chiu
Director of Photography: Matyas Erdely
Original Music: Sizzer Amsterdam, EJ Grob
Song Title: Compressed Carbon
Published/Released: November 2015

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