Fotolia - The Bold type only leading european stock campaign

I love the sarcasm here. I love that the long-running sentences manages to pack in both American and European stereotypes with tongue firmly planted in cheek, while name-dropping drool-worthy designer items carefully painting a picture in your mind that corresponds to what's described. I love that the response to a photo-agency brief is a campaign without photos. I love that the Globe and Mail did a special report on this campaign. What I really hate is that I can't read this as the Gill Sans Ultra Bold is kerned tighter than commuters on a Tokyo-subway without developing a migraine, so I haven't bothered reading more than one of these.
I realize the hard-to-read is a feature intended, I personally don't like it and find it unnecessary, as a long rambling sentences are commitment enough in the visual+small-logo world we are used to seeing.

Advertising Agency: MacLaren McCann Calgary
Art/Creative Director: Mike Meadus
Typography: Mike Meadus
Copywriter: Nicolle Pittman

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.