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Politics these days is a polarized minefield, and seeing political campaign ads would air during the Super Bowl was a concern among Super Bowl advertisers. In an effort to make sure that everyone will be happy, Fox made the unique decision to run ads from President Donald Trump and Michael Bloomberg in separate breaks, away from other paying marketers. In these commercial breaks, Fox will air promos for their own content instead.
The move shows that fallout from even appearing near a political promotion is of concern for advertisers these days, when a tweet can get you fired in an instant. Concern about being aired in close proximity to controversial content is enough to give advertisers cold feet, so Fox solved it this way.
It's not just controversy though, it's the super bowl party chatter. As NBC news reported: Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder
Marketers are voicing concerns about what happens if their ad appears just after a controversial commercial for Trump or Bloomberg, which could immediately overshadow their marketing efforts, Diamond said. “Placement is going to be very important,” he said.