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The Creativity e-mail reports:
U.S. shops won just three Lions in Press & Poster, not one of them Gold. India did better, winning two Golds and three Lions in all. Last year, the U.S. won a world-beating 15 Lions.
This year, on the other hand, belonged to Brazil, which landed 16 trophies, followed by Spain with 11, France and South Africa with 10 each, Germany with nine, and the United Kingdom with eight.
This is rather strange. Did the US and UK not send tons of entries? Or did they French get their revenge for freedom fries?
Is Cannes going the way of Miss Universe and Miss World, where contestants from Brazil, India, Argentina and other emerging economies traditionally win? The sole purpose of these beauty contests is to line the pockets of the promoters, who get a cut on the endorsements.