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One week after the Cannes Lions Festival, DDB Toronto's Daniel Bonder will be 29.
Too long in the tooth for a slot at the prestigious Young Lions Academy.
So to celebrate this rite of passage, he does what any "young" creative would do in their so-called last week of youth. He creates "The Fuck-It List,” which is also his submission to enter the 2012 Academy.
Along the way we see Bonder do a dine and dash, have sex in public, get drunk in public, fart in public, get a face tattoo and more.
It's nicely shot thanks to the DDB Toronto folks. We just wish the examples on The Fuck-It list were more, well, creative. A quick poll around here shows most of us crossed off 95% of that list before we were 18. Maybe he's a late bloomer.
Even if he doesn't get in to the Academy, Bonder can still console himself with the fact most people in advertising never grow up anyway.
Good luck, whippersnapper.
Title: The Fuck-It List
Agency: DDB Toronto
Art Director: Daniel Bonder
Writer: Daniel Bonder
Creatives Directors: Denise Rossetto and Todd Mackie
Directors: Jon & Torey
Editor: Jon & Torey
Production Company: FamilyStyle
Producer: Liz Dussault
Executive Producers: Harland Weiss, Donovan Boden