Six-time Emmy nominated ‘Welcome To Wrexham’ will return with a second season. As part of the new season, the series has unveiled new key art by State that is making its debut across print, digital and television including bicoastal OOH billboards and the much-anticipated Season 2 trailer.
The docuseries chronicles the purchase and stewardship of Wrexham AFC, the third oldest professional football club, by Hollywood actors, Ryan Reynolds (Free Guy, Deadpool) and Rob McElhenney (Mythic Quest, It's Always Sunny in Philadelphia). Season 2 will spotlight the Red Dragons’ promotion from the fifth tier of UK football and Ryan and Rob’s relentless bid to bring some serious hope and change to this Wales community.
“So many in our company love soccer so stepping into a project that’s centered around the spirit and camaraderie of the game was a perfect storm of passion and perspective,” notes State ECD Marcel Ziul. “The show really captures the breadth of impact a club can have on a population and we are excited to support its reach.”
The key art is adorned with the team’s iconic colors, highlighting the football club’s fiery dragon and impassioned owners Reynolds and McElhenney. Marking the rich history of the Welsh agricultural economy and idyllic rural countryside, State integrated a pair of voracious sheep to join the triumphant charge to victory. Creative Director Lucho Suarez, who’s still savoring his home team’s World Cup win (Argentina), worked closely with illustrators Helton Mattei and Jamie Givens to ensure the dragon embodied the mechanics and spirit of professional soccer players.
“We wanted to bring dimensions to the red dragon to convey the evolution of Wrexham AFC – the determination, the character, and the struggle the team, the ownerships, and the community have gone through to create this powerful sports saga,” comments Suarez.
As part of the series campaign, promotion has hit the US market across social media, transits ads, appearing in Times Square, and in experiential activations like FX's Welcome To Wrexham food truck at Snapdragon Stadium in San Diego, CA that served up free Welsh bites for the Wrexham AFC vs. Manchester United game.
State and the marketing teams at FX have enjoyed long-standing collaborations including recent promotional work on DAVE and the series finale of Mayans M.C. ‘Welcome To Wrexham’ Season 2 premieres September 12th on FX and, the following day, will stream on Hulu and internationally on Disney+.
“This project is historical for me,” concludes Ziul. “People are going to remember this story of Wrexham AFC for a long time and, for soccer fans, this story will be woven into the fabric of the sport.”