Warlocks, wizards and zombies let their freak flags fly in a new campaign for GameStop, directed by STORY’s Jeff France for The Richards Group. Three new spots portray the game retailer’s current storewide promotion Gamestock 2012 as a Summer of Game Love festival.
Titles: Going to Gamestock, Bathroom¸Security
Agency: The Richards Group, Dallas. Lynda Hodge, brand creative group head, Joey Googe, brand creative/copywriter; Rodrigo Maycotte, brand creative/art director; Chris Cannon, brand creative/copywriter; Dan Case, brand creative/art director; Dan Calhoun, producer; Evan Smith, brand management.
Production: STORY. Jeff France, Director; Mark Androw and Cliff Grant, Executive Producers.
Edit: Three Thousan Eight, Dallas. Marc Stone, Jayson Limmer, Brent Herrington, editors.