Bicoastal production company GARTNER is pleased to welcome award-winning director Terry Rietta to its roster. The signing represents the company’s ongoing commitment to offering agency clients and brands cutting-edge filmmaking and production talent across the traditional and digital advertising landscape.
“GARTNER is driven by two core beliefs: telling a memorable story, whether it makes you cry, laugh, or smile through amazing visuals or performances, and delivering great work to clients in a professional and collaborative manner – and Terry delivers on both fronts,” remarks Rich Carter, Partner/Executive Producer, GARTNER, who runs the company with Partner/Executive Producer Don Block. “From a purely filmmaking standpoint, his reel speaks for itself, showcasing his eye for sophisticated cinematic storytelling and some of the best performances I’ve seen. And given his early roots as an agency creative, he's an invaluable asset to our company as we evolve and grow our production model with a multi-platform approach.”
"I had instant chemistry with Rich and Don and the rest of the gang at GARTNER,” adds Rietta. “They foster an environment that values creating high level work while still having a great time doing it. There’s great energy here and I’m really pleased to be part of their fantastic roster. I’m also quite pleased with the kitchen snacks."
To view Rietta’s reel, please visit: http://wdrv.it/ZrdGC8
Writing and directing, Rietta has made waves with award-winning commercials, branded content and short films. His marriage of rich visual storytelling, cinematic style, and character-driven comedy represents the cornerstone of his directing style and process.
Rietta’s eclectic range is on display in high-end commercial productions for Starbucks, Verizon, Subway, Walmart, American Express, Orange, Cartoon Network, Foster Farms, Charter Communications, KIA motors and ESPN, as well as pro bono work for PETA, one.org (Save Darfur), and anti-smoking PSAs for the Washington Department of Public Health.
Directing a series of short films for Samsung via anyfilms.net, Rietta was a pioneer in the interactive space. He then extended his talents to the realm of branded content writing for the Ritz Carlton film project, as well as short film scripts for Amazon Theater: “Agent Orange” (directed by Tony Scott) and “The Tooth Fairy” (directed by Jake Scott).
Following a successful career as an Art Director at various agencies such as GSD&M and Ammirati and Puris, and Associate Creative Director at Goldberg Moser O’Neill and GMO/Hill Holiday, Rietta shifted his career to the director's chair at Villains. It wasn't long before his prolific directing career reached the national stage with the AICP-honored “First Look” for the Mill Valley Film Festival. Communication Arts, Cannes, the One Show and D&AD are among Rietta’s other accolades as both a director and agency art director/creative director.
As new media, branded content and interactive continue to shape the mainstream advertising paradigm, Rietta's agency perspective and marketing savvy keep GARTNER positioned at the forefront of the commercial production industry as it has remained for nearly three decades.
“We nurture talent and immerse ourselves in the art of creativity, such as supporting the fine art efforts of ad execs through our gARTner ‘Artists in Advertising’ annual exhibit,” concludes Carter. “It’s about celebrating the visionaries. Bringing Terry on board reinforces this company philosophy. His reputation both on the set and behind-the-scenes is a tribute to his broad production knowledge. It’s what makes him an ideal for any agency looking for a director to helm seamless productions with creativity and professionalism.”
Rietta rounds out a GARTNER roster comprised of directors Raymond Bark, Mike Bigelow, David Cornell, James Gartner, Ben Gordon, and Ted Melfi.
GARTNER is a full-service production company creating award-winning campaigns from traditional broadcast to viral, new media and interactive. Throughout its prolific 25 years in the business, the company’s work has been recognized by advertising’s highest honors, including EMMY, DGA, AICP, and Cannes Lions.