Gatorade apologises over LeBron #cramp tweets

LeBron James was forced to leave Game 1 of the NBA Finals because of cramps and Gatorade's twitter account was amusing themselves by insunuating this was all due to the fact that he's not drinking it. Lebron signed with Powerade and it seems Gatorade is a bit cranky about that.

The tweets were up only for a few hours, but Gatorade has now apologized for the tweets.

One of the now-deleted tweets said: "The person cramping wasn't our client. Our athletes can take the heat."

This guy may have started the conversation, as Gatorade replied to him "We were waiting on the sidelines, but he prefers to drink something else."

The now infamous #cramps tweet session is still spawning new jokes, as other brands are jumping in. Here's JCPenney offering their solution for #cramps ...

AnonymousCoward's picture
kidsleepy's picture

Gatroade is afraid of lawsuits when it comes to health or enhancement claims. They're also most likely afraid of LeBron as well. Either way for a brand that enhances sports, especially competitive sports, it's stupid to pull the tweets as it helped give their brand some proper attitude.

The Gatorade tweets even made the Drudge Report, too which is about as much earned media as one can achieve, considering the eyeballs that flood to the site every hour on the hour.

Inn other words, Gatorade didn't cramp, but it did choke,

kidsleepy's picture

And now other brands are getting involved, because hey, Twitter was meant for brands to talk to other brands. Meanwhile the consumer's all "whatever."