Gatorade - Talking Heads / Tiger - (2009) :30 (USA)

We now finally know "What's G?"
Airing in the fourth quarter

Ad agency: TBWA\Chiat\Day Los Angeles

AnonymousCoward's picture
Neaner's picture

Who is the "Give it your all and never give up" man? He should stop with the lipstick.

caffeinegoddess's picture


Hygge's picture

It could have been from Nike.
In 1973 that is!

7r1gg3r's picture

His name is Jason McElwain and he is a basketball player with autism...

read/watch those and then feel like an ignorant dick.....

Neaner's picture

Why would that make me feel like a dick? I'm mocking the atrocious lighting in his shot, none of the other athletes look like clowns. High contrast black and white photography isn't easy and should be done by professionals who clearly had the day off when it was time for his closeup.