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What happens when the Geico gecko gets the infinity gauntlet? Well, he can snap his fingers and spread cheap insurance all across America... eh, wait, he already has that super power.....
Director Tom Routson plays with lighting and textures to give the world of the ‘Infinity Gecko’ a blockbuster size feel, using changes in colour and temperature to dial up the drama and match the larger than life nature of the Marvel Universe. The change in tone amplifies the impact of the Gecko’s all-encompassing power.
Tom Routson says;
"Both GEICO and Marvel have iconic identities, the opportunity to push the boundaries of both creatively while finding a common language between the two has been an amazing experience."
Andy Rowan-Robinson, Creative Director adds:
"It gives us an excuse to have some fun with the camera and performance, really push things up a notch for the comedy. We got to put him in some more moody lighting and bring out parts of his personality we don’t often get to see."
Agency: The Martin Agency
Producer: Derek Meyer
VP, Creative Director: Justin Harris
Senior Content Creator: Matt Wieringo
Senior Copywriter: Ken Marcus
Live Action: Framestore Pictures
Director: Tom Routson
Executive Producer: Jennifer Siegel
Producer: Gabrielle Yuro
Head of Production: Anne Vega
DOP: Larry Fong
Creative Director: Andy Rowan-Robinson
3D Lead: Will Frazier
2D Lead: Jose Arauz
Technical Director: Xiaolai Zheng
Animators: Jon Burke & Nico Cappuccio
Lighters: Joseph Szokoli & Jimmy San
Compositors: Liz Yang & Jose Arauz
Senior Producer: Sue McNamara